Instagram is the photo-sharing social media platform, with its simple UX and fabulous mobile-optimized design has been relatively crawling up on Facebook and Twitter as the leading platform. With its one billion, active monthly users gathering with 2.5 billion for Facebook, so far some are arguing that this could be the year that Instagram acquire Facebook. Instagram is the most used social media platform on mobile all over. Having social media plan around photo-sharing makes it a powerful marketing tool as it is easy to attract customers for your cleaning business”
Although, for service businesses looking to market by them, this social media platform is to be tricky to the helm. Ultimately, it’s not like you can just post a picture of butter on toast every day, like the cafe down the road.
Once the modern new kid on the block, Instagram is now a show player in the social media game. Although Facebook stays the most popular social media site by a broad margin, its usage has settled since 2016. Instagram, on the other side, continues to find new users and now 35% of adult people are on the site.
Even though it is more interesting, while Facebook is used consistently across all income groups, this social media platform is the platform that is more famous among audiences who want to make more profit. Most of the portion Instagram users have an annual income of $100,000 or more.
Ready to improve your company’s presence on the site? Here are some best practices to help you begin to attach Instagram to its brimful for your cleaning business. Want Free Cleaning Software? Click here.
Instagram Things to know before posting?
As with any social media platform, it’s good to target several of the content on Instagram. Review following the 4:4:2 rule. For every 10 posts:
- 4 posts should help your supreme client
- 4 should interact with your client
- 2 should market your service
It may seem to check instinctively to use only 1/5 of your social existence to sell. The certainty is, although, followers will feel bored or irritated if you’re always peaching for your services at them.
There’s a term marketing refers to the “perceive, like, trust factor.” It means that before buying a service or product, people must first know, like, and trust a seller. To clear those things, you must help the user and make a connection.
How do you make cleaning better?
Here are some tips for the types of content you share:
- Photos of Before-and-after a job
- Introducing your cleaning team with a photo
- Showing your team in action with video
- Your team photos at community events
- Inspirational or funny quotes graphics
- A tip-based caption for generic cleaning-related photos
- Graphics showcasing for a customer testimonial
Captions are a very important part of publishing anything on this platform. Use that area to make the post more personal, adding more detail about your company, employees, and service. Exemplify that you’re more than just an unknown company that you care about the communities you supply and the people who are a part of them.
Captions are also a better place to show off your facility by giving helpful hints, each one about how to clean their homes or how to hire or work with a cleaning service business. Don’t be scared to give away your best advice. It set up your authority for those who are willing to hire a cleaner those who only want to DIY their cleaning weren’t going to hire you anyway.
You can also use common photos or graphics and use captions to prompt customers about upcoming holidays or events.
With the engagement of audiences, video is becoming more popular on Instagram, which probably enables your followers to get to know you more than is possible through only a caption and an image.
Choosing the Right Timeline for Your Business
Businesses often ask when they should start working on their cleaning company as they are unsure of what time is best for them. There are some ways to find this out.
When you are planning to start a business that involves cleaning services, the first thing you need to figure out is when will your customers be expecting the work to happen.
If you find that your customer base is mostly after 8 pm then 8 am would be a good time for you because at this time your customer base would be mostly gone and it would be easy for you to clean without too many interruptions. This also applies if your customer base is mostly in the morning hours due to their work schedule.
There is no one-size-fits-all solution when it comes to business timelines. Every company has a different situation and different needs. The problem is that most people don’t know how to find the best timeline for their company.
The following are some factors that could help you choose the right time for your business:
1) How long does your current cleaning process take?
2) What is the best time for your customers?
3) What about seasonal differences? Would you be able to sustain through the winter months if it was not for a cleaner coming in every day?
Tips on the Best Way to Engage with Followers in a Light-hearted & Effective Way
A common mistake people make when following someone on Instagram is to update their profile too quickly. It becomes really difficult to engage with followers in a light-hearted and effective way.
So, instead of updating your profile every time you see a new follower, let the follower come to you. If they follow you, then be sure to give them a substantive comment or two so that they are not unfollowed by the next day.
When someone follows you, try not to put an update when they just followed you – it could seem like an overreaction and could reflect poorly on your brand as well as your followers’ perception of your account.
Tips for Promoting You’re Cleaning Business:
Getting Followers On Instagram
Start by making a mark with your new Instagram account. Publicize it to your family, friends, and current customers and ask them to follow you. You can also follow them to share the link on their social media. Add your Instagram link to your website portals and other social media platforms.
Next, start following people on Instagram. When you follow someone on Instagram, they’ll get a notification and may take a look at your profile and follow you back. Search for customers who will switch from your competitors to your company’s service. Also, search for your regional hashtags and follow people in your field who might be ideal customers.
Finally, start working with influencers in your local area. Who has the most followers on Instagram related to your business or service? If they match your perfect client avatar, it may be valuable to consider reaching out to them about an exchange.
There may also be other local or small businesses with whom you can partner on Instagram, and corporate together to offer a bundle of discounts or giveaways. This can be a way to get new followers and maybe email subscribers.
When you introduce your Instagram account, make it land with a mark by sharing it usually through your network of family and friends and vitalize current customers to follow your business or service. Then start seeking out suitable people to follow yourself –when you follow someone on Instagram, they’ll get a notification and, in many cases, they’ll follow you back. Scanning through competitors’ follower lists can be a better way of finding potential followers and eventually potential customers.
There are programs for impulsive users; avoid them as they break Instagram’s policies and could get your account blocked. Also, endure the temptation to buy followers from a service; generally, these are just bots who would never buy from you anyway.
As a platform, Instagram flourishes on visual content so you’ll need to start breaking to generate content for your Instagram. As a common rule, don’t be over on your followers with sales content about 20% of what you post should be marketing material. Followers will get irritated and look away if they feel you’re always trying to sell to them. The other 80% can be a collection of posts that connect with your client or provide them with information, making sure your Instagram is appropriate.
Before-and-after pics are a better way to showcase the good work your cleaning business does and engage clients. Presenting your staff can be a great way of connecting with clients and introducing your cleaners with a solid portrait, giving your cleaning business a touch. And not forget to have fun with it your followers want to be entertained and engaged, post a cleaning meme or an image with a funny caption from time to time.
Use Hashtags on Instagram
Hashtags are a very important and relevant part of the Instagram experience. They enable your post to show up in search results, so you’ll want to be using the correct ones to get in front of your perfect clients.
[When a word starts with a number symbol, it’s called a hashtag; example: #maidservice or #Cleaningservice]
You can use a maximum of 30 hashtags, but one survey recommends that nine is a satisfactory number and that most top brands use less than seven or equal. Although many you choose, focus on the most relevant choices.
When someone searches for an individual hashtag, Instagram displays the most recent or famous posts with that hashtag. Primarily, hashtags are like Search Engine Optimization (SEO) for Instagram.
Finding the best hashtags for posts takes time and trial, mistakes and error. These are most probably to help you increase followers since people need a cleaning service that is literally in their area. Try different variations on your city and state to see which hashtags have the greatest engagement and most posts.
Other hashtags related to cleaning you may want to examine using include:
It’s time to recognize how to optimize your posting. Hashtags are an important part of the functioning of Instagram and any cleaning business needs to use them in a good manner. A hashtag is a browsable tag you can add to your post, this means your post will be involved when that hashtag is searched, and it’ll help Instagram share your post with a suitable audience. It’s cited those 10 to 12 hashtags are better for any post – #housecleaning #cleaningcompany will get you involved. You may find confined hashtags too – #cleaningservicesacramento, for instance, can help you sharpen your content in on the relevant folks.
Making Sales on Instagram
Instagram is a big game, not a platform to make quick sales. It can take months or more of regular posting and engagement to gain friction.
With time, although, your followers will start to take note. When they need a cleaning service, they’ll recall your company name. You can also take a more dynamic approach to generating sales by paying for paid Instagram ads. Using ads may be best handled by a professional. For better results, consider waiting until you’re ready to invest at least a few thousand dollars and catch a digital marketer to manage the process for you.
Whether you fall all in with ads or start dipping your toes in the waters with constant posts and stories, Instagram is here to stay. Don’t wait to start using the site or you’ll only fall within limits behind the competition.
Turning your Followers into Customers
When a follower needs a cleaning service, they’re going to recall your cleaning service company name more than any other. The possibility is, that they’ll check out your website, and many will book a cleaning with you. Moreover, you likely aren’t putting time and effort into Instagram just to plan that a few followers convert passively.
To actively convert followers, you can post advertisements and posters on your Instagram handle.
Although, don’t post ads too often or your Instagram will seem like snail mail, and people will unfollow you. One trick for ads that don’t appear spammy is to create themed promotions.
Create a System to Manage your Instagram with Ease
On average, brands post seven images per week on Instagram, or a minimum once a day. But you have a lot of other things to do – like cleaning houses and managing employees.
You don’t have to post seven times a week just because other cleaning businesses do.
Target to post at least once or twice a week to make sure you’re remembered when your followers think of a cleaning company. Posting just requires a little foresight and a free automation service.
Here are some steps to managing your Instagram easily:
- Create an editorial calendar.
- Batch post creation so that you create many posts in a day.
- Posting should be automated.
Generally, you’ll want to look at a calendar and fill out which type of posts you will post every day.
It helps to select a few themes that repeat each week. For instance, if you have many pictures from previous years of your business, you can plan to do #ThrowbackMondays every Monday.
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