Nurturing and getting your customer interactions is critical even for the smallest businesses. That’s exceptionally true now that both sales staff and consumers are likely being stayed home due to the pandemic. Tracking interactions means discovering ways to record or measure every consumer touch-point from their marketing and support history to what the discussion was about during the launch of a particular consumer with your regional sales. More than just a bucket for comments, this information requires to be stored in a safe place that can trace. That’s where customer relationship management (CRM) software shines.