Salesforce is widely known as the industry standard for CRM software platforms, and business.com even named it the Best CRM Software Overall. Sales, marketing, and customer success/service teams use CRM software to help keep track of customer information and interactions. For sales, this may involve the creation of quotes, order processing, lead qualification, and sales forecasting. In addition to marketing, CRM activities may include lead management and nurture, landing page creation, and email marketing.