Introduction

What to look for in a CRM for your field service business? CRM stands for Customer Relationship Management. CRM software is a platform that connects different departments of a company to organize their notes, activities, and metrics into one cohesive system to serve the customers. A CRM collects customer interactions across all channels in one place. However, managing centralized data helps businesses to improve customer experience, satisfaction, retention, and service. So, the primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support.