Customer relationship management (CRM) is all of the activities, strategies, and technologies that companies use to manage their communications with their existing and potential customers. A saying regularly heard and said in many companies is “customer is always king.” CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer holding. Since customer loyalty and revenue are both major points that affect a company’s revenue. In this article, we will discuss the importance of CRM. As a result, CRM is a management strategy that results in increased profits for organizations and companies.